#APuffAin’tTuff is a health promotion campaign designed by members of the 2025 Young Leaders Program, targeting local young people with evidence-based messaging aimed to reduce the prevalence of vaping in the community. The aim of this campaign is to challenge local young people’s beliefs about the perceived benefits of vaping and ultimately reduce the rate of harm that young people experience because of vaping.
Council’s Youth and Family Services worked to develop this campaign with the 2025 Young Leaders, a cohort of 25 local young people who completed our flagship leadership development program. They created #APuffAin’tTuff as a major project during this program, developing important skills in health promotion, communication and social marketing, and evidence-based practice. They learned about the most up-to-date research from VicHealth about what kind of messaging is most effective in reaching young people about vaping, statistics about the prevalence of vaping in our community, and impacts and harms of prolonged vape use. The Young Leaders then workshopped ideas and developed a design brief which was provided to a local designer, who created the final images that form this campaign.
Campaign Toolkit
Please see the below link to access the campaign toolkit, which contains:
- A classroom discussion guide for each of the three campaign images
- A social media toolkit with captions and images that can be shared through your social media channels
- Additional resources for schools, parents and young people
Download the campaign toolkit
Campaign images
Please see the below link to download the campaign images in a variety of formats.
Download the campaign images [2361_CGD_Young Leaders Vape Project_FA details - Objective ECM]
Further information and support
For Young People
- Uncloud
A resource hub for young Australians 14 – 25 to get everyone to see vaping for what it really is, and to bring together the collective of young people fighting back against vaping. - headspace
Learn about young people and vaping and what you need to know. - The Depression Stick
Learn the truth about vaping and your mental health
For Parents
- VicHealth
Vaping conversation guide for parents: a guide that can help you have a meaningful, non-threatening conversation with your teen about vaping. - State Government Resources
Smoking and vaping advice for parents in different languages. - Alcohol and Drug Foundation
Resources to help parents to talk about vaping with young people.
For Schools
- Quit Victoria
Seeing Through The Haze: Quit’s free, evidence-based, curriculum-aligned vaping education resource that has been designed for use in school settings with upper-primary and secondary school students. - Blurred Minds
Evidence-based substance education for schools. - Peninsula Health - Health Promotion
Download Peninsula Health Vaping and E-Cigarette Use Prevention Toolkit for Schools. - State Government Resources
Smoking and vaping advice for schools in different languages.
Free Signage
- Free “no smoking or vaping signage”: To support schools to create smoke and vape-free environments, Monash Health’s health promotion team is offering two free 'No Smoking or Vaping' outdoor signs to schools in Cardinia Shire, City of Casey and Greater Dandenong. Email healthpromotion@monashhealth.org to access your free signage.
